Lucknow Metro invites bids for semi-naming media rights

The Lucknow Metro Rail Corporation (UPMRC) has announced the opening of its Semi-Naming Rights out-of-home (OOH) tender, inviting media owners, agencies, and brand partners to participate in branding opportunities across the Lucknow Metro network. Issued under Tender ID: 2026_UPMRC_261833_1, the offering enables advertisers to secure semi-naming rights linked to metro assets, an increasingly popular transit media format that combines long-term visibility with civic infrastructure association.

The tender is currently live on the Government of India’s e-procurement portal and can be accessed via www.etenders.gov.in. Bid submissions commenced on 6 February 2026, with the final submission deadline set for 16 February 2026, giving interested stakeholders a limited window to complete participation formalities.

Semi-naming rights allow brands to integrate their identity alongside station or transit nomenclature, delivering repeated commuter exposure across announcements, signages, wayfinding systems, and digital passenger interfaces. Within high-frequency transit environments like metro networks, this format provides sustained recall, habitual visibility, and premium brand association with urban mobility.

Bidders are required to create login credentials on the e-tendering portal and register their digital signatures to proceed with documentation and submission protocols. The tender can be located directly using the published Tender ID on the platform.