WPP Media bags integrated media mandate of Agilus Diagnostics Limited

Agilus Diagnostics Limited, one of India’s leading diagnostics service providers, announced the appointment of WPP Media as its integrated media partner. The comprehensive mandate encompasses all media planning and execution responsibilities across India, with a strategic focus on propelling Agilus Diagnostics’ brand visibility and market penetration. 

This partnership comes as Agilus Diagnostics continues its transformation journey following its rebranding from SRL, with a clear focus on expanding its consumer footprint and strengthening brand recall across India. 

This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights, and innovative solutions. The mandate covers a diverse array of channels, including digital, traditional, performance marketing, programmatic, content integration, and advanced analytics, all geared towards creating unified, impactful campaigns that resonate with Agilus Diagnostics’ target audience nationwide. 

Deepak Narang, COO, Agilus Diagnostics, said, ” This partnership comes at a pivotal time as we carry forward the strong legacy of SRL under the Agilus Diagnostics brand. While the brand name has evolved, the foundation of trust, quality, and clinical excellence built over decades remains unchanged—if not stronger. As we expand our footprint and deepen our consumer connect, an integrated, data-led media approach will be key to building awareness and trust at scale.” 

“We are incredibly proud and excited to partner with Agilus Diagnostics, especially at such a transformative juncture,” commented Priti Murthy, President, Client Solutions, WPP Media South Asia. “This mandate underscores our strength in delivering intelligent, integrated media solutions that drive real brand growth in India’s dynamic digital economy. Our team is committed to leveraging our cutting-edge insights and strategic capabilities to ensure Agilus Diagnostics establishes a strong, resonant presence across the country, making a significant impact on India’s healthcare landscape.” 

WPP Media will be responsible for developing and implementing data-driven media strategies that align with Agilus Diagnostics’ business goals, driving engagement and reinforcing its position as a trusted healthcare partner.