Contracts & Investments
Explomedia acquires rights on civil structures of 16 metro stations
Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.
Following its advertising rights of civil structures outside Line 6 of DMRC, Explomedia further strengthens its media presence by winning the media rights of Line 2 of DMRC. This line is spread across Gurgaon / South Delhi leading upto India Gate. Sunjjoy Daadhicch, Director, Explomedia, shares, “We have acquired outdoor advertising rights for 10 years on civil structures of 16 Delhi Metro stations of Line 2 from Guru Dronacharya to India Gate. The whole space measures approximately about 10,000 sq ft in formats of Flyover Panels / Pillars / Via Ducts. We won the bid amongst some of the frontrunners of the industry and we won it by a very close margin of 3 percent.
Explomedia intends to relay out entire media mix to justify premium on license fee. Explomedia is also the winner of Line 6 at Faridabad from Badarpur to Ballabgarh comprising of advertising on civil structures at 8 stations spread over 10,000 sq ft.