Xtreme Media installs Earth Series LED displays for Ronak Advertising at Vashi toll plaza

Xtreme Media has installed its Earth Series outdoor LED displays for Ronak Advertising at Vashi Toll Plaza, creating a large-format digital advertising installation at one of Mumbai’s prominent transit corridors. The installation brings together high-visibility outdoor media and LED technology engineered for demanding environmental conditions.

Located at Vashi Toll Plaza, the gantry serves a high-volume traffic corridor connecting Mumbai with Navi Mumbai. The location offers advertisers an opportunity to reach motorists travelling through the area, while the scale of the installation creates a prominent digital presence along the route.

The installation uses Xtreme Media’s Earth Series outdoor LED displays, with a pixel pitch of 6.67 mm. The screen measures 14.38 m × 5.76 m, with a resolution of 2,156 × 864 pixels, offering a large digital canvas for advertising communication.

The outdoor installation faces the challenges associated with prolonged exposure to sunlight, monsoon rain, humidity, dust and changing temperatures. The Earth Series is engineered for outdoor applications, with high brightness to support visibility in daylight and a rugged construction designed to withstand demanding weather conditions.

At a high-traffic location such as Vashi Toll Plaza, screen visibility and performance are important to the effectiveness of digital advertising. The large display format allows brands to use colour, motion and dynamic content to communicate with audiences travelling through the corridor, where viewing opportunities may be brief.