Laqshya Media wins exclusive advertising rights at Vizag’s new airport

Laqshya Media Group has secured exclusive advertising rights at Alluri Sitarama Raju International Airport (Vizag), the new greenfield airport at Bhogapuram in Vizianagaram district, Andhra Pradesh. The airport now carries all scheduled commercial traffic for Visakhapatnam under IATA code VTZ. It currently handles 52 to 54 air traffic movements and approximately 7,000 passengers a day, with an initial design capacity of six million passengers a year. 

For advertisers, the opportunity starts with an audience that already exists inside an entirely new terminal. Laqshya will develop the airport as one coherent media environment, using digital, static, branded and experiential formats around passenger movement, dwell time and the terminal’s architecture. 

Bhogapuram becomes the fourth airport in Laqshya’s media portfolio, alongside Rajiv Gandhi International Airport, Hyderabad; Cochin International Airport; and Noida International Airport. It also deepens Laqshya’s long-standing relationship with GMR and gives the portfolio a clear eastern anchor. 

“This is a proud moment for Laqshya as we extend our partnership with the GMR Group to another important gateway city on India’s eastern seaboard,” said Alok Jalan, CMD, Laqshya Media Group. “Airports have become some of the most valuable media environments in the country, and the scale and ambition of Bhogapuram make it a natural fit for our growing portfolio. As we continue to expand our presence across premium media assets and key markets, we look forward to bringing the same standard of innovation and craftsmanship that defines our work across Hyderabad, Cochin and Noida to this new gateway for North Andhra Pradesh.” 

“Visakhapatnam presents a strong business opportunity for Laqshya and our advertising partners,” added Shashi Sinha, CEO, Laqshya Hyderabad Airport Media Private Limited. “With the airport now serving as the region’s key aviation gateway, we see significant potential to build a robust and commercially attractive media business across digital, static, branding and experiential formats. Our focus will be on developing the inventory strategically, maximising the value of each media asset and creating solutions that deliver strong visibility and measurable value for advertisers.”