INTO Creative & Chupps footwear win big at the IAA Olive Crowns Awards 2026

Into Creative and Chupps Footwear emerged as the standout winners at the latest edition of the Olive Crown Awards, securing a remarkable 12 awards, including 10 Golds and 2 Silvers. In a defining moment for both the agency and the brand, the collaboration accounted for 10 of the 15 Gold awards presented, marking the highest single-campaign haul in the awards’ 16-year history. 

The wins spanned multiple categories, reflecting the campaign’s integrated approach across mediums. Into Creative secured Gold in Press (Consumer Products), TVC/Cinema (Consumer Products – Earth film), Digital (Consumer Products – Earth film), and Out-of-Home (Consumer Products), along with Silver wins for the Water film across both TVC/Cinema and Digital. 

The campaign’s impact extended beyond category wins, with the agency and brand also taking home top honours including Green Campaign of the Year, Green Agency of the Year (Into Creative), Green Advertiser of the Year, and Green Brand of the Year (Chupps Footwear). Individual recognitions further highlighted the team’s creative strength, with Tiya Padhi winning Young Green Writer of the Year and Devam More named Young Green Art Director of the Year. 

Speaking about their win, Santosh Padhi, Chief Creative Officer & Founder, Into Creative, said: “We are happy that in the first year of Into Creative, we were able to create such a significant impact by winning a historic dozen-metal haul. These meaningful awards will always remain special for us, as the partnership between Chupps Footwear and Into Creative has helped raise the standards of this kind of work.” 

Yashesh Mukhi, Founder, Chupps Footwear, added: “We didn’t set out to win awards. We set out to prove that comfort, design, and sustainability don’t have to be trade-offs. These recognitions tell us that people are noticing and that matters. But the real win is when someone wears Chupps and forgets they’re wearing sustainable footwear. They just know it feels right.” 

The Olive Crown Awards were launched in 2010 by the International Advertising Association (IAA) India Chapter to celebrate excellence in sustainability communication, often referred to as “green advertising.”