Dr. Falguni Vasavada, Professor of Marketing at MICA, to speak at Gujarat Talks OOH

Dr. Falguni Vasavada, Head – Academics, School of Applied Creativity and Professor of Marketing, at MICA, joins the distinguished speaker lineup at the third edition of Gujarat Talks OOH (GTOOH) scheduled to be held on October 30, 2026, at Hyatt Ahmedabad (Vastrapur). 

Dr Vasavada will be addressing GTOOH on the theme, ‘Does the consumer really see your ad & act on it?’ drawing on her rich academic background and expertise on consumer behaviour and psychology. The session aims to enable stakeholders in the out-of-home (OOH) advertising space, including advertising brands, OOH media owners & agencies, gain audience insights that can help them take better decisions with regard to media placement, location, messaging and campaign planning.    

A Social Media Influencer, TEDx Speaker and a Body Positive champion, Dr. Falguni Vasavada is a double Gold Medalist with 28 years of teaching experience, specialising in Marketing and Advertising. She has trained corporate professionals and mentored young entrepreneurs in Advertising, Marketing, Consumer Understanding, Branding & Social Media.  

She has published in International Journals and presented papers in national and international conferences and is involved in international joint research projects related to advertising. She is also a visiting faculty at management institutes of repute in India and overseas.  

Dr. Vasavada is frequently invited to speak at reputed forums/panels/ roundtables on Advertising, Branding, Marketing, Social Media, Personal Branding, Gender Equality, Body Positivity, Women’s Empowerment and Happiness as a Lifestyle and Motivation.  

Gujarat Talks OOH will bring together key stakeholders from Gujarat’s OOH ecosystem to discuss the market’s opportunities, challenges and growth potential.