OAC
“X is all about finding the right connection”
At Candid Chats@Backstage OAC 2026, Kedar Ravangave, AI & Business Transformation Leader, shared his thoughts with Media4Growth on this year’s theme – ‘Do the X’, the need for building the right ecosystem, and the future of OOH.
What does ‘Do the X’ really mean? At OAC’s 20th edition, Kedar Ravangave, AI & Business Transformation Leader, breaks it down. For him, ‘Do the X’ is about finding the right connections that help businesses grow and create greater impact.
In his conversation with Media4Growth, he explains that success today comes from combining expertise with the right ecosystem, where technology, AI, data, creativity and people work together rather than in isolation.
He also highlights one of the biggest challenges facing the OOH industry – measurement. According to Kedar, improving measurement standards is key to building advertiser confidence and attracting a larger share of marketing budgets. The candid chat also explores the importance of looking beyond competition and why a stronger industry ecosystem will be key to future growth.