Devang Sampat, MD of Cinépolis India, to speak at OAC 2025 on monetizing cinema advertising

Devang Sampat, the Managing Director of Cinépolis India and a pivotal figure in the Indian multiplex industry, will be a distinguished speaker at the OOH Advertising Convention (OAC) 2025. With over 23 years of extensive experience, Devang will share his invaluable insights on the theme, ‘Monetising cinema advertising – Picture abhi bakhi hai mere dost.’ 

Devang has been an integral part of Cinépolis India since its inception 14 years ago, and has been a key driver in shaping the sector’s growth. In his leadership role, he has played a crucial part in Indianizing the brand’s international strategies, tailoring global best practices for Indian consumers. He has successfully led business expansion, market penetration, and operational excellence across the country, firmly positioning Cinépolis as a leading cinema chain. His strategic vision has fueled the company’s steady growth, including the opening of numerous properties with state-of-the-art technology and engaging customer initiatives. 

As an expert in business expansion and strategy, Devang comes with a proven track record of identifying untapped opportunities, forging strong industry partnerships, and implementing forward-thinking growth strategies. His ability to analyze market trends, consumer behavior, and competitive landscapes has been instrumental in Cinépolis India’s success, continuously introducing innovations from luxury formats to digital advancements. Beyond Cinépolis, Devang has significantly transformed India’s multiplex industry over the past two decades, with expertise spanning retail management, revenue optimization, and customer experience enhancement. Holding an MBA from ITM Mumbai and a graduate from Mithibai College, Mumbai University, Devang continues to redefine the cinema exhibition landscape, making Cinépolis a preferred entertainment destination for millions. 

At the 19th edition of the OOH Advertising Convention (OAC), Devang will draw from his rich experience to talk about the opportunities in cinema advertising.      

OAC is set to take place on July 18–19, 2025, at The Westin Mumbai Powai Lake. With the theme ‘Mapping a New OOH-scape’, this year’s convention will explore what lies ahead for the OOH industry. From emerging technologies and shifting consumer patterns to bold new creative strategies, OAC 2025 will dig into the forces reshaping the medium. 

Alongside the convention, the OAC Expo will run throughout both days, offering a hands-on look at the latest tools, solutions, and innovations in the OOH space. The event will close on the evening of July 19 with the OOH Advertising Awards (OAA) 2025 a celebration of the most impactful work and outstanding contributors in the industry.