OAC
Anand Singh Saluja of Oppo India to join OAC 2026 panel
Anand will bring in marketer’s perspective on building trust, leveraging technology and driving transparency in an increasingly data-driven advertising landscape.
Joining the panel discussion, ‘Trust, Tech and Transparency: Time to revisit the 3 Ts?’, at OAC 2026 is Anand Singh Saluja, Head – Media, OPPO India.
A seasoned media leader and brand strategist with nearly two decades of global experience, Anand currently leads OPPO India’s media architecture, digital strategy and consumer engagement frameworks. His expertise spans India, China, Southeast Asia and Asia-Pacific markets, where he has consistently driven business growth through integrated media planning and consumer-centric strategies.
Over the course of his career, Anand has led media strategy and portfolio management for globally recognised brands including Procter & Gamble (P&G), Nestlé, Sony Entertainment Television, Star India and CNN-IBN. His international experience also includes leadership roles across renowned agency networks such as Mindshare, MediaCom and Omnicom Media Group, with assignments in Guangzhou, Manila and Malaysia.
With deep expertise in precision targeting, e-commerce data integration, performance planning and branded content, Anand has built a reputation for combining data-led decision-making with creative media thinking. His ability to decode evolving consumer behaviour and translate insights into impactful media strategies has helped brands strengthen engagement, improve ROI and build long-term brand equity.
At OAC 2026, Anand will join fellow industry leaders to discuss how trust, technology and transparency are reshaping the advertising ecosystem, and what brands, agencies and media owners must prioritise to build meaningful consumer relationships in an increasingly accountable and data-driven world.