OAA
Sounak Bhowmick, Brand Marketing Head, USDC Global joins the jury panel of OAA 2025
Sounak Bhowmick is a seasoned brand marketing and communications leader with 18 years of rich, cross-industry experience across events, media, retail, and digital sectors.
The 19th edition of the OOH Advertising Convention (OAC) will be held on July 18–19, 2025, at The Westin Mumbai Powai Lake. A key feature of the convention is the Out of Home Advertising Awards (OAA) 2025, set to take place on July 19. Brand marketing expert Sounak Bhowmick, currently serving as Brand Marketing Head at USDC Global, has joined the jury panel for this year’s awards.
Sounak Bhowmick is a seasoned brand marketing and communications leader with 18 years of rich, cross-industry experience across events, media, retail, and digital sectors. His journey has spanned industries such as sports, fashion, luxury, F&B, toys, e-commerce, QSR, fitness, sports tech, and edtech. Over the years, he has taken on the roles of marketer, strategist, storyteller, and team builder—developing a well-rounded understanding of brand building.
In the first decade of his career, Sounak honed his craft in brand storytelling and consumer activations, launching multiple brands in competitive markets. He played a pivotal role in establishing brands like Chisel, GO Sport, Desigual, and Yoyoso in India, and led impactful campaigns for Fever FM and PUMA. Known for his strong instinct for understanding unspoken consumer sentiments, he has consistently created narratives that resonate on a deeper level.
On joining the OAA 2025 jury, Sounak shared, “What excites me most is the opportunity to celebrate and recognize groundbreaking creativity and innovation in design. It’s inspiring to be part of a platform that sets the benchmark for excellence.”
When asked about the integration of AI in campaigns, he said, “As a jury, I’d look for how seamlessly creativity and AI have been integrated to elevate the idea—whether AI was used meaningfully to solve a problem, enhance storytelling, or create a unique user experience, without overshadowing the core human insight.”
Speaking about balancing craft and impact, “I look for entries where craft amplifies impact, where attention to detail, execution, and design choices don’t just look good but serve the idea and make it more powerful, memorable, and effective in driving results.”
On the significance of the awards, he added, “OOH Advertising Awards are important because they spotlight the power and potential of the medium, encourage innovation, and raise the creative bar showing brands and agencies what’s possible when OOH is used with imagination and impact.”