“It’s always exciting to be part of OAA,” says Snehita Chakravorty of Yum Brands-KFC

Snehita Chakravorty, Brand Manager at Yum! Brands – KFC, has joined the jury panel for the landmark 20th edition of the OOH Advertising Awards. 

With more than 14 years of experience across diverse industries, Snehita has built a strong reputation as a marketing professional with expertise across brand strategy, precision marketing, vendor management, product launches, stakeholder management, and large-scale campaign execution. Throughout her career, she has been known for combining strategic thinking with operational excellence, helping brands translate business objectives into impactful consumer-facing campaigns. 

Her experience spans building brand narratives, driving go-to-market strategies, executing integrated marketing initiatives, and leveraging data-driven insights to deliver measurable business outcomes. Over the years, she has worked extensively on regional market planning, consumer engagement strategies, and localized marketing initiatives, particularly within the highly competitive quick service restaurant category. 

At KFC, Snehita has been actively involved in developing marketing strategies that blend brand storytelling with regional market penetration, while leveraging both traditional and emerging media channels to create meaningful consumer connections. 

Sharing her thoughts on being associated with the awards, Snehita said, “It’s always exciting to be part of the OOH Advertising Awards, this year especially as it marks its 20th edition. What stands out most is not just the quality and diversity of entries, but also the seamless and credible process of nominations and jury evaluations.” 

She further added, “The event has always been a great platform for learning, inspiration, and industry recognition. It gives professionals an opportunity to showcase impactful work, exchange ideas, and celebrate how OOH continues to evolve as a powerful storytelling medium.” 

Reflecting on the larger significance of the platform, Snehita noted, “Overall, it’s an experience that brings pride, confidence, and valuable industry perspective to every nominee.” 

The OOH Advertising Awards (OAA) continues to recognize excellence in campaigns, innovations, media formats, and executions across the outdoor advertising industry, bringing together key stakeholders from media, marketing, technology, and advertising. The OAA jury, comprising senior marketers, brand leaders, and creative professionals from diverse industries, will evaluate submissions based on creativity, innovation, execution, and effectiveness in the OOH medium. 

This year, OAA has introduced a series of updates across its categories and evaluation criteria. These updates aim to better align with the expanding scope of OOH and DOOH, specifically recognizing work that not only captures public attention but also drives tangible business outcomes. 

The winners of OAA 2026 will be announced at the awards ceremony on the evening of July 25, 2026, following the conclusion of the OOH Advertising Convention (OAC), which will be held on July 24–25, 2026, at the Grand Hyatt, Goa. 

For more details on OAA 2026, visit: https://www.oacasia.org/oaa/category