OAA
Group A shortlists announced for OOH Advertising Awards 2026
81 entries from 21 companies have made it to the shortlist across four categories in the landmark 20th edition of the OOH Advertising Awards.
The OOH Advertising Awards (OAA) 2026 has announced the Group A shortlists, with 81 entries from 21 companies making the cut across four categories- Brand Campaigns, Best Use of OOH Media, Best OOH Media Asset Innovation, and International OOH.
The shortlisted entries can be viewed here: OAC group A shortlist
A total of 149 entries were evaluated across these categories, showcasing some of the most creative, innovative and impactful work from the out-of-home advertising industry.
The entries for OAA 2026 are being evaluated across three groups of categories:
Group A: Brand Campaigns, Best Use of OOH Media, Best OOH Media Asset Innovation, and International OOH.
Group B: Outdoor Media Plan of the Year, Best Experiential OOH (Activation), and Best OOH Integration with Radio, Digital and Social Media Marketing.
Group C: Innovation of the Year, Digital Out of Home, Best Sustainable Initiative in OOH, and Public and Social Service.
The entries under Group A were judged and evaluated by an accomplished panel of brand marketers, media leaders and creative professionals to evaluate the year’s finest work in out-of-home advertising.
The jury panel comprised highly accomplished industry leaders, with Kapil Batra, President – Creative, TBWA\LINTAS, serving as the Jury Chair.
Joining him on the panel were Ruchika Gupta, Director – Brand Marketing, Hilton; Snehita Chakravorty, Brand Manager, Yum Brands – KFC; Goldee Patnaik, Head of Brand and PR Communications, OPPO India; Kanika Anand, GM Marketing, Airtel; Archana Aggarwal, Chief Growth Officer, Havas Media; Rajan Chauhan, Head of Media Strategy and Commercial, Orient Electric; Ambika Mehrotra, Senior Media Manager, Nestlé; Vinay Pant, Consultant; Abhinav Iyer, Chief General Manager – Marketing and Strategy, Muthoot Finance; Urvashi Arya, Senior Brand Manager, Bausch + Lomb; Amit Sinha, Director – Brand Marketing, PNB MetLife; and Suman Saha, Head of Media and CRM, Mother Dairy.
The shortlisted campaigns reflect the growing ambition of the OOH industry and underscore how brands, agencies and media owners continue to push the boundaries of creativity, effectiveness and innovation across the medium.
The OOH Advertising Awards are a key highlight of the 20th edition of the OOH Advertising Convention (OAC) 2026, India’s premier platform dedicated exclusively to the out-of-home industry. Scheduled to be held on 24 and 25 July 2026 in Goa, OAC 2026 will bring together advertisers, agencies, media owners, technology providers and industry stakeholders for two days of conferences, networking and celebrations.
The winners from the shortlisted entries will be announced at the OOH Advertising Awards ceremony on 25 July 2026 during OAC 2026 in Goa.
The shortlists for Group B and Group C categories will be announced in the coming days.