OAA
Anirban Paul Chowdhury, National Marketing Head, Skipper Pipes, joins OAA 2025 jury
Anirban is a seasoned marketing professional with over 25 years of experience in launching and building major brands in various segments such as FMCG, Telecom, and Home building solutions.
Anirban Paul Chowdhury, National Marketing Head, Skipper Pipes, joins the jury panel for the OOH Advertising Awards 2025 edition. The OOH Advertising Awards are a key highlight of the OOH Advertising Convention (OAC) 2025, scheduled for July 18-19, 2025, at The Westin Mumbai Powai Lake. The OAA ceremony, where the winners will be felicitated, is set to take place on the evening of July 19, 2025.
This 19th edition of OAC will delve into the theme “Mapping a New OOH-scape,” exploring emerging trends and setting a forward-looking agenda for the Out-of-Home medium. The rigorous judging process, encompassing both online and on-ground rounds, is independently managed, with EY serving as the tabulation partner to ensure fairness and transparency. The submission deadline for OAA 2025 entries was May 30, 2025.
Anirban is a seasoned marketing professional with over 25 years of experience in launching and building major brands in various segments such as FMCG, Telecom, and Home building solutions. Currently serving as the National Marketing Head at Skipper Pipes, one of the leading manufacturers and suppliers of Plumbing solutions in the country, Anirban’s core competencies include developing and implementing integrated communication techniques, designing brand architecture and positioning based on consumer and market insights, leading digital and influencer strategy, product management, driving trade and consumer marketing/activations, Channel and Influencer loyalty management, and budget planning and control.
Expressing his perspective on his role, Anirban stated, “Being part of the OAA jury is an opportunity to engage deeply with the most compelling work in the OOH space and to contribute to shaping the standards of creativity and effectiveness in the industry. It’s exciting to witness firsthand how brands are innovating in outdoor media, and to celebrate the ideas that truly push the boundaries.”
Addressing the growing influence of AI in contemporary campaigns, Anirban elaborated on the jury’s approach: “While AI can enhance execution, I’ll be looking at how technology is being used to serve the creative idea, not replace it. Original thinking, contextual relevance, emotional resonance, and intelligent use of data or AI for deeper engagement will stand out.”
On balancing the critical aspects of craft and impact in evaluation, Anirban shared his philosophy: “For me, craft and impact are two sides of the same coin. Beautiful execution without impact is hollow, and impactful work without attention to detail may lack longevity. I value entries that demonstrate precision in execution while leaving a lasting impression.”
Highlighting the importance of the OOH Advertising Awards for the industry, Anirban remarked, “OOH is a powerful, evolving medium that’s uniquely positioned to create high-impact, public-facing experiences. Awards like the OAA not only spotlight exceptional work but also inspire the industry to keep raising the bar. These awards validate creative risks and celebrate the fusion of art, technology, and real-world relevance in outdoor advertising.”