Ammar Millwala of Aditya Birla Capital joins the jury panel for OAA 2026

The Out of Home Advertising Awards (OAA) 2026 welcomes Ammar Millwala, Head – Integrated Media at Aditya Birla Capital, to its distinguished jury panel.

With over 15 years of experience across the media ecosystem, Ammar has built a career spanning both agency and brand-side leadership roles. His expertise covers integrated media strategy, media investments, planning, and the development of innovative solutions that drive business outcomes across traditional and digital channels.

At Aditya Birla Capital, Ammar leads integrated media strategies, planning, and investments across the organisation and its various lines of business. His work focuses on enhancing media effectiveness and efficiency while driving category-first media-led technology innovations that strengthen consumer engagement and business growth.

Prior to joining Aditya Birla Capital, Ammar was associated with GroupM’s Mindshare, where he led traditional and digital media investments for Disney Star. He has also headed media responsibilities at VIP Industries, managing communication strategies across the company’s portfolio of brands.

Over the course of his career, Ammar has worked with leading agency networks including Omnicom Group, Publicis Groupe, and Percept, handling media mandates for several marquee brands such as Nivea, Parle Agro, General Mills, Etihad Airways, SBI Mutual Fund, Axis Bank, Future Group, and others.

His experience across diverse categories and media disciplines gives him a well-rounded perspective on how brands are leveraging integrated communication strategies in an increasingly fragmented media landscape.

The winners of OAA 2026 will be announced at the awards ceremony on the evening of July 25, 2026, following the conclusion of the OOH Advertising Convention (OAC), which will be held on July 24–25, 2026, at the Grand Hyatt, Goa.