DDX Asia
Mac Gangam on the market’s shift toward quality in DOOH
Mac Gangam, President, Shenzhen Atenti Technologies, shares insights from discussions with industry stakeholders at the expo.
At DDX Asia 2026, Mac Gangam observed that the Indian DOOH industry is beginning to prioritise product quality and long-term reliability over purely price-driven decisions. Based on conversations with visitors and clients at the show, he noted that many buyers who earlier opted for lower-cost solutions are now recognising the long-term implications of those choices, from performance issues to higher ownership costs. As a result, there is growing interest in dependable technology, better service support, and solutions designed to last, signalling a gradual maturation of the market as digital out-of-home adoption continues to expand across India.
