PDSN Media expands corporate DOOH network with new screens at Fulcrum

PDSN Media Pvt. Ltd., a fast-growing integrated media and Digital Out-of-Home (DOOH) company, has expanded its corporate media network with the installation of two high-resolution digital screens at Fulcrum, Sahar Road, Ashok Nagar, Andheri East, Mumbai. Strategically positioned across Wing A and Wing B, the new digital assets provide brands with an opportunity to connect with professionals, businesses, visitors and decision-makers within a prominent corporate environment. 

As part of PDSN Media’s growing DOOH portfolio, the two 8×8 ft digital screens have been strategically installed to deliver high-visibility brand communication across key areas of the corporate park. 

A corporate destination with a captive professional audience 

Located in Andheri East, one of Mumbai’s established commercial and business districts, Fulcrum offers a workplace environment surrounded by a strong ecosystem of corporate offices, commercial establishments, hospitality and connectivity. 

The corporate park sees a consistent movement of employees, professionals, clients, visitors and business associates throughout the day. Unlike outdoor locations where audiences may have only a few seconds of exposure to a communication, corporate environments offer brands the advantage of repeated visibility among audiences who spend several hours within the destination. 

For brands looking to build awareness among working professionals and urban consumers, this creates an environment where communication can become part of the audience’s daily workplace journey. 

Two digital screens. Two strategic touchpoints. 

PDSN Media’s new digital inventory comprises two 8×8 ft LED screens, installed across Wing A and Wing B of Fulcrum. 

The screens enable brands to build a connected presence across the corporate park, allowing campaigns to reach audiences at multiple points during their visit. 

The digital format also provides flexibility for brands to showcase dynamic creatives, product communication, brand films, announcements, offers and campaign-led content, while enabling content to be refreshed based on campaign requirements. 

The new inventory includes: 

8×8 ft High-Resolution Digital LED Screen – Wing A 

8×8 ft High-Resolution Digital LED Screen – Wing B 

The dual-screen setup allows brands to create a consistent visual identity across different wings while maintaining a strong presence within the corporate destination. 

Built for brands targeting the corporate audience 

The Fulcrum inventory is suited to brands seeking to connect with a professional and urban audience across categories such as: 

Banking & Financial Services | Technology | Consumer Electronics | Automotive | Real Estate | Healthcare | Education | Food & Beverage | Travel & Hospitality | Professional Services | Lifestyle & Retail 

From corporate campaigns and product launches to financial products, technology solutions, recruitment initiatives, new offerings and brand-building campaigns, the digital screens provide a flexible platform for communicating with audiences in a professional setting. 

From workplace visibility to brand recall 

Corporate parks offer a distinct DOOH environment. The audience is not simply passing through; employees and professionals typically spend a significant portion of their day within the workplace ecosystem. 

This creates opportunities for brands to build frequency and repeated exposure, particularly when communication is strategically placed across high-traffic areas of the property. 

With screens positioned across both Wing A and Wing B, PDSN Media enables brands to create a broader digital presence within the destination and maintain communication across the audience’s daily movement through the corporate park. 

A strategic DOOH opportunity in Andheri East 

Andheri East continues to be an important commercial hub in Mumbai, with strong connectivity and a concentration of offices and business establishments. Fulcrum’s location within this corporate ecosystem makes it a relevant environment for brands looking to reach Mumbai’s professional audience. 

With the addition of its new digital screens at Fulcrum, PDSN Media continues to expand its presence across high-value urban environments, creating media opportunities that combine location, visibility, frequency and digital flexibility. 

The new Fulcrum inventory further strengthens PDSN Media’s growing DOOH network, giving brands another platform to connect with audiences in environments where they spend meaningful time every day. 

At Fulcrum, brands can leverage the new digital screens as part of focused corporate campaigns or integrate them with broader media and branding initiatives to create a consistent communication experience. 

Through its expanding network of strategically positioned media assets, PDSN Media continues to create opportunities for brands to move beyond visibility and become part of the environments where their audiences work, move and engage every day.