‘OOH advertising in Nashik is gaining momentum, driven by urbanization and connectivity’

As Nashik steadily transitions from a largely local advertising market to a more structured tier-2 city ecosystem, its OOH landscape is beginning to reflect deeper shifts in urban growth, advertiser behaviour, and media planning priorities. Improved road connectivity, expanding commercial zones, and increased brand interest are collectively reshaping how outdoor media is being deployed across the city. 

According to Sahil Nyaharkar, Director, Media House, Nashik’s OOH momentum is no longer limited to seasonal spikes alone. “OOH advertising in Nashik is gaining momentum, driven by growing urbanization and increasing connectivity,” he says, pointing to new flyovers, arterial roads, and commercial clusters that are opening up fresh pockets for outdoor media placements. 

What’s notable, Sahil explains, is the widening advertiser mix. While Nashik has traditionally been dominated by local businesses, the city is now seeing interest from national and multinational brands that are approaching the market with sharper location-based targeting. “Multinational and national brands are now using location-based strategies to reach specific audiences. The infrastructure growth has made Nashik more visible and more viable as a focused advertising market,” he adds. 

Despite these shifts, traditional formats continue to form the backbone of the city’s OOH inventory. Hoardings and pole kiosks remain the most in-demand formats, particularly across high-traffic junctions and arterial corridors. “Media like hoardings and pole kiosks are still in huge demand for both local and global brands,” Sahil notes. “Their visibility across key city intersections makes them indispensable for mass reach.” 

At the same time, Nashik’s audience behaviour continues to favour physical credibility over novelty. Categories such as real estate, jewellery, healthcare, and education rely heavily on outdoor visibility to drive trust and response, making OOH a consistent choice for sustained brand presence rather than short-term experimentation. 

On the digital front, Sahil believes adoption will be gradual rather than immediate. While there is curiosity around DOOH, especially with the upcoming Kumbh Mela 2027, cost structures, compliance, and infrastructure readiness remain limiting factors. “Interest is there, but implementation will follow only when the ecosystem matures further,” he says, indicating that digital formats are likely to complement rather than replace static OOH in the near term. 

However, the market is not without its challenges. Rising municipal fees and increasing taxation have added pressure on both media owners and advertisers. “License costs and advertising taxes have gone up sharply over the last few years,” Sahil points out. “Sustaining large-scale campaigns is becoming tougher, especially when pricing volatility enters the equation.” 

Even so, the outlook remains cautiously optimistic. Nashik’s evolving infrastructure, growing advertiser confidence, and steady audience expansion position it as one of Maharashtra’s more promising tier-2 OOH markets. As Sahil sums it up, the city is moving forward, not at metro speed, but with resilience rooted in local demand and real-world visibility.