Daily Newsletter
Logo Thursday, 31 July, 2025

Industry leaders explore the path to take OOH beyond commoditization

In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and…

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Building a case for measurable, interactive & impactful OOH

At OAC 2025, CKA Birla Group’s Group CMO, Deepali Naair, and Rapport Chrome’s President, Vinkoo Chakraborty, engaged in a compelling dialogue, exploring…

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Percol brings immersive digital OOH campaign to India for brand debut

The campaign is executed by Platinum Outdoor

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Spotify taps into everyday moments with Bollywood lyrics in latest OOH campaign

Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.

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Fortune Soyabean Oil launches AR and rain-reactive OOH for monsoon

Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of steaming hot…

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