With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated brand campaigns…

The tender covers advertising rights across metro train interiors, train wrapping, LED digital screens, hand grabs, gangway covers, ceiling panels, and other…

The campaign, executed on ProDigi Flagpoles, highlights the brand’s 24/7 accessibility and global fitness presence through high-frequency urban visibility.

Over nearly two decades, the program has contributed to resolving more than 58 cases and generated over 28,000 tips across investigations nationwide.

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