The 20th edition of OAC is scheduled to take place on July 24 and 25, 2026 at Grand Hyatt, Goa, centered on…

Madison Media will be responsible for media strategy, planning and buying for the brand from its Gurugram office.

Executed by Sakshi Advertising Company, the campaign transforms a standard hoarding into a high-impact, tactile brand display in Panchkula’s Sector 7.

The campaign polarised consumers, causing 8x as much disgust as average - and even some fear, according to System1

The campaign is created by Havas London

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