Daily Newsletter
04 February, 2026 Logo

Godrej turns OOH communication into a catalyst for handloom revival

By taking this message to public spaces through OOH, Godrej positions itself as a brand that understands both modern household needs and…

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Firstouch Solutions to showcase future-ready digital display ecosystem at DDX Asia 2026

“We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch Solutions. “Our…

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‘Time to recognize OOH as the heavyweight champion of real-world impact’

“We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel "measurement quest"…

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IKEA wraps Copenhagen in flat-pack OOH campaign

The furniture giant transforms city infrastructure into oversized flat-pack visuals, turning its most recognisable packaging format into a bold, city-wide outdoor statement.

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