About Outdoor Asia Magazine
India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Today, is the key source of information and opinion for Brand marketer, Outdoor specialist and Media Owners.
This Issue
• What makes OOH “responsible” in today’s media landscape and why advertisers, governments, and agencies all have a role to play.
• The call for standardized industry guidelines to move from scattered efforts to systemic solutions.
• Insights into how responsible advertising can be commercially viable, not just ethically sound.
• A look at India’s first public furniture-based sustainable ad network, Carbon Ads, and its mission to greenify public spaces.
• How Coca-Cola is turning public utility into brand purpose with Water ATMs in Ayodhya.
• DOOH as a public art platform, reshaping the commute experience through creative, responsible content.
• Puma India’s OOH philosophy, built around ideas, consumer connection, and immersive experiences.
• A check-in on international OOH trends, from the growing dominance of DOOH in U.S. ad spend to the importance of tech adoption by media owners.
• The road to OAA 2025: What this year’s jury is looking for in defining true excellence in OOH.
• A curated snapshot of standout creative campaigns making an impact across formats.
