About Outdoor Asia Magazine

India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Today, is the key source of information and opinion for brand marketers, outdoor specialists, and media owners.

In this edition of Outdoor Asia Magazine (January 2026): In this edition of Outdoor Asia Magazine (January 2026):

• Global insights on what’s powering OOH’s momentum in a digital-first world - from trust and transparency to tech-led accountability
• Deep dives into DOOH innovation, including why digital OOH is set to drive the next wave of creative and media transformation in 2026
• Perspectives on measurement, attribution, and retail media, and why verified data is becoming central to unlocking incremental revenue
• Regional DOOH focus across India, with on-ground views from tier 2 and tier 3 markets on growth, challenges, and adoption realities
• Creative OOH explorations that decode how context, relevance, and scale are redefining ROI in outdoor campaigns
• Spotlight features on media owners and solution providers building impact at scale through innovation-led formats
• Campaign snapshots showcasing standout executions across formats, cities, and categories
• Industry voices weighing in on sustainability, public-space responsibility, and OOH’s role as a credible, real-world medium in an AI-saturated media landscape