About Outdoor Asia Magazine

India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Today, is the key source of information and opinion for brand marketers, outdoor specialists, and media owners.

Outdoor Asia – August 2025 | Highlights at a Glance

• OAC 2025 Special Issue: Deep coverage of the 19th OOH Advertising Convention held in Mumbai – insights, innovations & key takeaways.
• Top Sessions Unpacked: AI vs Human Creativity, Brand Storytelling, DOOH Transformation, Audience Measurement, and Retail Media trends.
• Key Themes: Measurable OOH, De-commoditisation, Emotional Brand Connect, Transit & Cinema Media evolution.
• Thought Leadership: Industry giants like Raamdeo Agrawal, Jagdeep Kapoor, and Vincent Lam share sharp strategies and lessons.
• Creativity Spotlight: YOC 2025 winners revealed + strong call for bold, disruptive outdoor campaigns.
• OAA 2025 Showcase: Celebrating creativity – 302 entries, 82 wins; powered by EY for credibility.
• Industry Reports: Airport Media Report launched; macro view on India’s OOH future.
• Gallery & Network: Visuals from OAC + snapshots of industry camaraderie and networking moments.