About Outdoor Asia Magazine

India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Today, is the key source of information and opinion for brand marketers, outdoor specialists, and media owners.

Outdoor Asia November 2025 edition includes the following:

• Cover Story: OOH gets the vote of confidence, but what about budgets? A deep dive into why marketers trust the medium and how spends are shifting.
• Brand marketers from JSW Steel, Bayer Consumer Health, Zepto, Sujata Appliances, Paragon, H&R Johnson, Skipper Pipes, Havells, and KFC share why OOH continues to deliver impact in an evolving media landscape.
• A ground-level exploration of Nashik’s changing OOH dynamics — local voices, challenges, opportunities, and what’s shaping the city’s future visibility.
• A comprehensive look into the digital display ecosystem — technologies, trends, and the forces reshaping the future of DOOH.
• Creative OOH highlights, including the biodegradable billboard that fulfilled its purpose and India’s most striking campaign moments.