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International Events4 days ago

WOO Global Congress in Mexico City: OOH industry booms, eyes strategic shifts

The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.

Innovative Use4 days ago

bigbasket turns bus shelters into vertical gardens for World Environment Day

The creative idea was brought to life by Talented and implemented in partnership with Signpost

Sustainability5 days ago

The greening of Out-of-Home: A World Environment Day reflection

The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and...

OAA5 days ago

Kunal Gurnani, Head of Marketing, Utkarsh India, joins OAA 2025 jury

Kunal Gurnani is a seasoned marketing leader with over 21 years of experience in brand building, strategic communication, and market...

Digital Network5 days ago

Koddi and DEEL Media join hands to streamline DOOH buying across screens

The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site

Digital Network5 days ago

Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra

These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...

Sustainability5 days ago

World Environment Day: Kochi turns plastic into Ad benches

This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.

OAA6 days ago

VP and Head of Media of Kotak Mahindra Group, Pramod Patil joins OAA 2025 jury panel

With over 20 years of experience, he has a proven track record in the media sector. Prior to joining Kotak...

OOH Adtech6 days ago

Broadsign unveils automated in-advance DOOH transactions

Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...

OAC7 days ago

Digital transformer & media content specialist Dr. Kushal Sanghvi joins OAC 2025 Advisory Board

Having held pivotal leadership roles across diverse media platforms, including print, digital, television, and OOH content, Dr. Kushal possesses a...

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