Results For "programmatic"
216 News Found
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Pikasso integrates with LMX programmatic SSP
In Digital OOH By M4G Bureau - October 20, 2023
Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso
Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform
In Digital OOH By Rajiv Raghunath - September 06, 2023
“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports
‘DOOH has seen significant growth in South Africa’
In Viewpoints By Rajiv Raghunath - August 18, 2023
Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa shares his perspectives on OOH business patterns in South Africa and rest of Africa, market readiness for programmatic OOH, among other key factors. Edited excerpts of the interview with Rajiv Raghunath.
Is programmatic suitable for all DOOH purchases?
In Viewpoints By Rajiv Raghunath - August 17, 2023
Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying
Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
In OOH News By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
US’ Basis Technologies in tie-up with Vistar Media for DOOH
In Digital OOH By M4G Bureau - July 12, 2023
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi
In OOH News By M4G Bureau - June 14, 2023
Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’
VIOOH launches new real-time platform alongside suite of premium features
In Digital OOH By M4G Bureau - June 08, 2023
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.