‘Creativity holds the potential to elevate OOH advertising campaigns’

In Viewpoints By M4G Bureau - March 20, 2024

However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India

Laser focus on quality, technology & transparency

In OOH News By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

‘OOH advertisers are growing in number’

In Digital OOH By Rajiv Raghunath - January 05, 2024

Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand

Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach

In Digital OOH By M4G Bureau - December 05, 2023

The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.

Chandrika soaps launches state-wide campaign in Maharashtra

In Campaigns By M4G Bureau - July 26, 2023

The brand aims to widen its consumer base outside it’s home base of Kerala.

'I would love to see outdoor being seen as a reach medium'

In Digital OOH By M4G Bureau - July 04, 2023

Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP

Adani Realty and OAP collaborate for latest luxury project called ‘TEN BKC’

In OOH News By M4G Bureau - April 26, 2023

The project is located in the bustling neighbourhood of Bandra and is right next to the newly launched Apple store

Amit Gheji, Head - Marketing, Gulf Oil India, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 15, 2022

Amit comes with rich experience in marketing leadership, brand strategy, brand management, marketing communication, sales & shopper marketing, and led the charge for challenger brands in the categories of soaps & shampoos against strong market leaders.

Time to spruce up OOH space in Bengaluru: Specialists

In OOH News By N Jayalakshmi - August 17, 2021

Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.

Shapoorji Pallonji’s new campaign is all about wellness

In Campaigns By M4G Bureau - March 08, 2021

The outdoor campaign with the tagline ‘Wellness done right’, is designed to promote AUBBURN, a new residential project by SD Corp, the real estate arm of Shapoorji Pallonji.