Results For "lockdown"
41 News Found
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
Manyavar signs pan India cinema branding deal with INOX
In Campaigns By Bhawana Anand - February 08, 2021
The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown
UK more receptive to OOH during lockdown
In Digital OOH By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Campaigns that kept the OOH sheen alive in 2020
In OOH News By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
American starts appreciating OOH ads post lockdown
In Research By M4G Bureau - November 02, 2020
69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting
MCGM grants much awaited rebate package to Mumbai media owners
In OOH News By Bhawana Anand - November 02, 2020
In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief
Nagpur Civic body extends advt contracts duration as lockdown relief
In OOH News By M4G Bureau - October 30, 2020
The regional media owners haven’t received any communication regarding extension of tender
India saw positive growth in August & September onwards: Laqshya Media Group report
In Research By M4G Bureau - October 19, 2020
The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year
KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20
In Research By M4G Bureau - October 01, 2020
FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March
Ministry of Home Affairs permits cinema halls to restart operations
In OOH News By M4G Bureau - October 01, 2020
Although the central government has allowed, the Maharashtra government has prohibited cinema halls under the extended lockdown until October 31