Results For "ambient-media"
15 News Found
India to get 100 new malls by 2022 end
In OOH News By Pray Jani - January 27, 2020
Metro cities to see a majority of 69 new malls, while the rest 31 to be opened in tier 2 and 3 cities
Boost to mall media with new BMC ruling
In OOH News By Pray Jani - January 23, 2020
With effect from January 27, 2020, malls in Mumbai can stay open 24/7 as per a new BMC ruling
Asian Paints taps southern markets with diversified strategy
In Campaigns By Pray Jani - January 22, 2020
MOMS Outdoor Media Services manages to create unmissable visibility by tapping into the innovative and effective formats in each state
McDonald’s tempts foodies with multiple offers displayed on mall media
In Campaigns By Pray Jani - January 14, 2020
The campaign was executed by MOMS at Mumbai’s high-end malls
Nature’s Basket Mumbai outlets become DOOH hubs
In Digital OOH By Pray Jani - September 03, 2019
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
When DOOH was the go-to media for TV channels
In Campaigns By Bhawana Anand - May 30, 2019
Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live
Signpost India wins two Bronze medals at Creative ABBY Awards 2019
In OOH News By M4G Bureau - April 15, 2019
Signpost India won 2 Bronze medals in Branded Content & Entertainment Specialist Agency of the Year category, wherein 10 medals were given in Out Of Home, Ambient Media / Activation category
‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion
In Campaigns By M4G Bureau - December 02, 2017
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network
‘Innovative formats attracting more ad spends’
In Viewpoints By Bhawana Anand - September 28, 2017
Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
In OOH News By Bhawana Anand - September 21, 2017
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations