Activation versus OOH: Clearly defined roles

In Viewpoints By M4G Bureau - December 12, 2013

Nabendu Bhattacharya, Founder-Member and MD, Milestone Brandcom, tells Outdoor Asia how Activation can play an effective role in influencing consumer's purchase decision.

It's an Emami mela out there!

In Campaigns By Bhawana Anand - December 10, 2013

The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.

RED FM's tribute to Sachin in Kolkata

In OOH News By Nabamita Chatterjee - November 23, 2013

The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.

Vodafone leads the F1 buzz

In OOH News By VJ Media Bureau - October 26, 2013

The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.

Dance connect with 7UP

In OOH News By VJ Media Bureau - July 15, 2013

7 UP's new activation is all about connecting the brand with the magic of dance.

OAC 2013: Activation will have its own role to play

In OOH News By VJ Media Bureau - July 06, 2013

Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.

Everyuth Menz: Well played on OOH

In Campaigns By VJ Media Bureau - June 28, 2013

In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin” across different cities.

OAC 2013: Is Activation a threat to Traditional OOH?

In OOH News By - June 21, 2013

Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?” at Outdoor Advertising Convention (OAC) 2013, Goa.

'Kon Hoeel Marathi Crorepati' reaches interiors of Maharashtra

In OOH News By VJ Media Bureau - May 15, 2013

A month long activation across the length and breadth of Maharashtra through a unique van activation devised to increase mileage for the show.

93.5 Red FM Kolkata's live studio on a billboard!

In OOH News By Nabamita Chatterjee - May 13, 2013

The citizens of Kolkata witnessed an unprecedented activation to mark 10 year celebrations of 93.5 Red FM through an innovative outdoor campaign done for the first time in India.