Results For "ZEE"
53 News Found
DDB MudraMax and Zee News create a'Misunderstood Scoreboard'
In Campaigns By VJ Media Bureau - February 19, 2015
The scoreboard which were supposed to display match scores, started displaying the numbers of lives lost by soldiers since 1947 during the battles fought between both the countries. The campaign got overwhelming response as the passers-by, who started lighting candles at the site.
Zee Studio rolls out'See it all' campaign
In Campaigns By Jubilee Cardozo - October 16, 2014
Bright Outdoor Media executed the 10-day campaign in Mumbai
Zee Café & Zee Zing hits Mumbai streets to announce new shows
In Campaigns By VJ Media Bureau - May 28, 2014
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
Ficci Frames: Digital and television screens can co-exist
In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014
Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.
Media will not get a poll boost, says KPMG
In OOH News By BS Reporter, Business Standard, Mumbai - March 13, 2014
2014 growth projected at 13% against 11.8% in 2013
Activation versus traditional OOH
In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.
'Cost per reach analysis key for OOH spends'
In Viewpoints By M4G Bureau - December 10, 2013
Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.
Zee TV's Dancewala campaign
In OOH News By MunmunSaha - October 28, 2013
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
'Zee Bangla Cinema Corridor' attracts numerous TG!
In OOH News By Nabamita Chatterjee - October 23, 2013
This OOH display option gives the brand a larger-than-life effect.
Zee Bangla makes a mark with'Dadagiri'
In Campaigns By Nabamita Chatterjee - September 04, 2013
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri†in the mind of their target viewers.