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Brands advertising in UP are hesitant about digital media
In OOH News By Satarupa Chakraborty - October 19, 2015
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.
Clutter: Whose call is it?
In OOH News By VJ Media Bureau - November 22, 2013
The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.