Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
The Jury judges entries in two groups
“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge are setting a new pace...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
First member from Saudi Arabia joins WOO
EverGlow aims to showcase cutting-edge DOOH innovations and solutions
“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan,...
OAA 2024 received a total of 348 entries across 7 categories.
Hoardings in the 20-minute area will be brought down, says report.
