Results For "Traditional-Media"
20 News Found
OOH to outperform traditional media: Magna Report
In Research By M4G Bureau - June 24, 2019
Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn
Tech-savvy OOH outperforms other traditional media
In Research By M4G Bureau - February 01, 2019
A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years
Zenith wins the HDFC Life Media AOR
In OOH News By M4G Bureau - August 24, 2018
The agency will handle the entire traditional media mandate for insurance life company
Mondelez India OOH mandate in fluid state
In OOH News By M4G Bureau - August 09, 2018
Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties
Global ad spends in 2018 strongest since 2010
In Research By M4G Bureau - June 22, 2018
Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH
‘Outdoor outperforms print, TV in CY2017 the Down Under’
In Research By M4G Bureau - January 18, 2018
The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.
OOH audience growth in Australia outstrips population growth
In Research By M4G Bureau - November 29, 2017
While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services
OPPO dials into 25 cities in Gujarat with F3 Plus
In Campaigns By Bhawana Anand - May 08, 2017
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
Metro Shoes puts its best foot forward through OOH
In Campaigns By Satarupa Chakraborty - July 06, 2016
As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
"We Have Selected Avenues Where The Audience Is Relaxed"
In Viewpoints By M4G Bureau - February 27, 2015
Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket.