Friday, March 29, 2024

Advertisement

Results For "Target"

270 News Found

How location-based targeting drove sales for Mars’ Orbit chewing gum
How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

In OOH News By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

In Digital OOH By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.

MyHoardings partners with NT Technology for programmatic services
MyHoardings partners with NT Technology for programmatic services

In Digital OOH By M4G Bureau - July 01, 2021

The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.

Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29

In Digital OOH By M4G Bureau - June 26, 2021

The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.

OAAA releases Digital Video Out of Home Buyers' Guide
OAAA releases Digital Video Out of Home Buyers' Guide

In OOH News By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens
Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens

In Campaigns By M4G Bureau - May 03, 2021

The updates run on 52 screens, targeted at both inbound and outbound passengers

Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market

In Digital OOH By Rajiv Raghunath - April 12, 2021

Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.

ITC tempts Delhi foodies on OOH
ITC tempts Delhi foodies on OOH

In Campaigns By M4G Bureau - March 01, 2021

The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups

Advertisement
Advertisement
Have You Say
Advertisement