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3 News Found
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital
Talon in tie-up with Stagwell for global presence in data-driven OOH advertising
In Digital OOH By M4G Bureau - December 20, 2021
Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.