Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new...
The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office
The brand organised a multi-level campaign execution at 200+ Big Bazaar stores in association with INOX multiplex chain
The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in...
Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'
2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition
The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada
MCGM Joint Municipal Commissioner (Special) will hold meetings with the MHOA and the corporators to discuss their suggestions on DOOH
The actor will be the face of the brand’s entire marketing and promotion campaign
