Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership
The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone
As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of...
The contract for installation and running of advertisement on LED or LCD screen at the Thalasseri Railway Station will be awarded for 5 years
OOH goes social & hi-tech, thanks to adidas Originals!
The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch
Unity, collaboration and perseverance vital for OOH growth
The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its...
Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of...
While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...