Results For "Sensors"
6 News Found
‘Leveraging IoT For OOH’
In Viewpoints By Rajiv Raghunath - May 17, 2021
Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.
VIOOH in pact with TPS Engage to widen DOOH programmatic reach
In OOH News By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region
In Digital OOH By Rajiv Raghunath - November 05, 2019
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media
Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh
In Digital OOH By M4G Bureau - May 18, 2018
Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day
Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH
In OOH News By M4G Bureau - May 26, 2017
Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.
OOH research is going to be as good as it gets: Gallen Yip
In Viewpoints By M4G Bureau - July 21, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.