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OOH will complement digital and boost its growth: Sanjeev Goyle
In OOH News By VJ Media Bureau - June 18, 2016
Presenting the most futuristic session,"Planner's Purse 2025†on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.
Sanjeev Goyle to speak on'Planner's Purse... 2025' at OAC 2016
In OOH News By VJ Media Bureau - May 31, 2016
Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales, general management and strategic planning. Recently, he took over as CEO -- OOH & Rural, IPG Mediabrands.