SDMC brings down media on public utilities, Laqshya calls action arbitrary

In OOH News By Bhawana Anand - May 15, 2017

Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department

SDMC invites bids for ad rights on toilet blocks, unipoles

In OOH News By Satarupa Chakraborty - March 16, 2017

Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender

SDMC to go with record high minimum reserve price for BRT tender

In OOH News By Satarupa Chakraborty - January 10, 2017

The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.

SDMC plans 100 smart public utilities with advertising media

In OOH News By Satarupa Chakraborty - January 06, 2017

SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each

SDMC floats tender for ad rights in BRT Corridor

In OOH News By Satarupa Chakraborty - December 08, 2016

The tender is for 10 unipoles, 8 toilet blocks and 50 flag signs. Flagsigns will be used for both social messaging and commercial advertising purposes

SDMC ad revenues take a sharp northbound curve

In OOH News By Satarupa Chakraborty - December 02, 2016

As opposed to Rs 45 crore ad revenues earned last year, SDMC has already earned Rs 75 crore this fiscal year and aims to mop up around Rs 120 crore by the end of FY2016-17, a near three-fold ad revenue growth

SDMC finalises on South Delhi unipoles

In OOH News By Satarupa Chakraborty - August 25, 2016

SDMC awards South Delhi unipoles across 4 zones - South, Central, West and Najafgarh.

MCD to allocate cluster-wise sites to vendors soon

In OOH News By Satarupa Chakraborty - June 14, 2016

The new outdoor policy of MCD will give away cluster-based advertising rights to bidders so that each bidder gets a mix of prominent and less-prominent sites.

MCD to soon implement Outdoor Advertising Policy (OAP) 2015

In OOH News By Satarupa Chakraborty - February 01, 2016

After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.

"OOH fraternity has gone overboard in misusing grey areas of OAP"

In Viewpoints By M4G Bureau - November 16, 2015

As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital.