Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value...
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage...
The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
Executed by ABC Advertising, the creative of this campaign has been the most unique aspect which has attracted numerous eyeballs.
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this...
Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.
This OOH display option gives the brand a larger-than-life effect.
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
