Results For "ROI"
65 News Found
The way forward is transit: Pawan Bansal
In Gallery By - March 18, 2019
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
The way forward is transit: Pawan Bansal
In OOH News By Ria Banerjee - March 05, 2019
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
Indore media owners want long tenure contracts for better RoI
In OOH News By Bhawana Anand - February 14, 2019
Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term
‘Transit format is cost effective, delivers better ROI’
In Viewpoints By Bhawana Anand - February 12, 2019
Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns
Skycom India invests in IR technology
In Digital OOH By M4G Bureau - January 28, 2019
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
ProMobi launches digital signage kiosk management solution
In OOH Solutions By M4G Bureau - November 29, 2018
MobiLock Presentations will enable brands in displaying content in multiple formats on their Android tablets and Android-based TV sticks
Irish-owned Solar AdTek in pact with Dubai-based Poweregion
In OOH Solutions By M4G Bureau - November 08, 2018
Poweregion's customers are based in the Middle East and Africa region, and the group has over 1,000 clients
‘OOH delivers good RoI & strong brand recall among TG’
In Viewpoints By Shradha Mishra - October 30, 2018
Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising
OOH can help brands derive higher ROI from advertising
In Research By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising