TIMDAA, a company known for driving state-of-the-art structures for clients, is now in the Limca Book of Records for installing the biggest site in the country,...
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and...
The brand has taken around 80 units of exposure across all outdoor vehicles in the city for a duration of 2 months.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The two-week long campaign was seen across the OOH media mix.
The campaign kicked off in association with Laqshya Solutions communicates about their brand proposition and new range of collection.
The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .
The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information...
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
