UTI MF goes outdoor with tax saving solutions

In Campaigns By Satarupa Chakraborty - February 06, 2017

The 10-day campaign, executed by Kinetic India, ran across Delhi-NCR, Jaipur, Lucknow, Chandigarh, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad, using some 800 sites

Gionee in high tempo at Sunburn Festival in Pune

In OOH News By Satarupa Chakraborty - January 17, 2017

Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

HP DesignJet has completed 25 years

In OOH News By Satarupa Chakraborty - November 02, 2016

In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers

Shopclues goes on a deals spree

In Campaigns By Satarupa Chakraborty - October 13, 2016

Laqshya Solutions executed the OOH campaign in Pune, Surat, Lucknow, Chandigarh, Ludhiana, Jaipur, Indore, and Bhopal

Dr. Fixit goes outdoor with waterproofing solutions

In Campaigns By Nibedita Saha - September 29, 2016

The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat

Reliance Jio makes the right noises with branded LED-lit dhols

In Campaigns By Satarupa Chakraborty - September 20, 2016

Reliance Jio engaged dhol troops to play innovative branded LED-lit dhols amidst the festivity of Ganesh Chaturthi in Pune. Similar visibility campaigns will be run in other parts of the country during festivals

RBL Bank spreads its message'Apno Ka Bank' through OOH

In Campaigns By Nibedita Saha - September 01, 2016

RBL associated with MOMS Outdoor to establish a new brand proposition to gain high-visibility for the campaign"APNO KA BANK”.

Gemini Oil goes in for stadium branding at IPL

In OOH News By Satarupa Chakraborty - May 04, 2016

With its partnerships with Rising Pune Supergiants, Gemini Oil went into extensive stadium branding in the grounds where the team played.

Vodafone RED creates buzz in Pune

In Campaigns By Satarupa Chakraborty - January 19, 2016

In a drive to promote Vodafone RED combo plan, the telecom giant resorts to traditional OOH format across Pune.