Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI...
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.
The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by...
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and...
Team Turquoise comprising Ankit Sheth, Aritra Dasgupta, Sanjeev Choudhary, Aparna Singh and Rimple Sanchala won the third Young Outdoorians! Contest sponsored by IKON. The winning team...
Shashi Nambiar and Sushant Kadam, Taproot India and Rohit Salian and Binita Shah, Salt Brand Solutions won the first ever YOC contest sponsored by Laqshya. The...
