Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences
7 specialist agencies had pitched for the mandate
Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
NS Publicity ventures into Digital OOH with exclusive rights to LED digital unipoles in the city
Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
