Results For "Pikasso"
18 News Found
World Out of Home Organization's 1st Africa Forum on Feb 3
In OOH News By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
In Digital OOH By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
Pikasso Morocco unveils the ‘Casablanca Collection’ with works of art
In OOH News By Rajiv Raghunath - January 12, 2022
The Casablanca Collection is a perfect complement to our malls and retail offering, says Antonio Vincenti, Chairman & CEO of Pikasso, the leading OOH firm in North Africa, West Africa and the Levant
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
In OOH News By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
Pikasso teams up with AdMobilize
In Digital OOH By Rajiv Raghunath - October 04, 2021
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.
‘Programmatic will unleash the potential of DOOH’
In Viewpoints By Rajiv Raghunath - June 21, 2021
Antonio Vincenti, CEO of Beirut-based Pikasso, leading OOH company across the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Tunisia, Morocco), and West Africa (Ivory Coast, Senegal, Mali), states that programmatic will help the business to connect with new potential buyers across markets. "On a large scale, data will allow our medium to become more and more traded programmatically,” he says in an interview with Rajiv Raghunath.
Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
In Digital OOH By Rajiv Raghunath - April 12, 2021
Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.
World Out of Home Organization names heavyweight 2020 Annual Awards panel
In OOH News By M4G Bureau - February 18, 2020
Gill Reid, Board Director Out of Home at MediaCom & Guy Cheston, Partnerships Director of Harrods join the awards panel