86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

In Research By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

Glenmark pledges emergency help amidst COVID-19 Pandemic to pregnant women and needy people

In OOH News By M4G Bureau - April 23, 2020

More than 10,000 pregnant women and lactating mothers to be supported via tele-counselling and on-ground healthcare activities and Sanitizers to be donated across villages, housing societies, police stations and Government offices

Podhigai Ads plans reinforcement of its teams

In OOH News By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

Lockdown delays Green OOH manufacturing progress

In OOH News By Pray Jani - April 17, 2020

Arvind - Advanced Material Division maintains fabric manufacturing as a priority to kick-start business post the lockdown period

Embassy Group extends support to underprivileged part of communities

In OOH News By M4G Bureau - April 15, 2020

The real estate company offers some relief to the affected community by providing meals

Imagicaa takes part in fight against COVID-19 Pandemic

In OOH News By Pray Jani - April 14, 2020

The theme park is arranging the supply of essential food to the hygiene level of the local communities in the neighbourhood districts

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

Corporates ensure police force safety during COVID19

In Campaigns By Pray Jani - April 10, 2020

In the wake of COVID-19 pandemic, showing support and acknowledging the efforts of the police is taking a front lead

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

1-month fee relief for Mumbai hoarding owners

In OOH News By Pray Jani - April 08, 2020

MCGM has waived off the fee for the month of March 2020 in lieu of the civic message displayed on hoardings from mid-March