‘Location, scale & timing: make our wallscapes so desired’

In Campaigns By Rajiv Raghunath - July 27, 2023

For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.

Kirloskar expresses group’s ‘Limitless’ philosophy on DOOH screens at Mumbai airport

In Campaigns By M4G Bureau - December 13, 2022

The new campaign looks to expound on the Limitless philosophy in a simple, relatable and engaging manner that celebrates Kirloskar’s shared philosophy with that of the innate human desire to challenge the limits and live, think and dream limitlessly.

Madison Media wins Media AOR for RSH Global Private Limited

In OOH News By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

RSH Global assigns media mandate to Initiative

In OOH News By M4G Bureau - March 18, 2019

Initiative will handle integrated media planning and buying for JOY & X-MEN Brands

Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads

In Digital OOH By M4G Bureau - October 23, 2018

The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns

JCDecaux signs pact with Abu Dhabi to build sustainable urban environment

In OOH News By M4G Bureau - October 15, 2018

The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture

Nestle reinforces Nescafe coffee brand during monsoon

In Gallery By - August 07, 2018

In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather

Mother Dairy Pours Out'Dailycious' In Outdoor

In Campaigns By Preethika Kotian - June 23, 2015

MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.

Scaremongers

In Digital OOH By Vjmedia Work Team - January 11, 2013

Imagine you are driving the car just behind a truck from which a ghost seems to have come out and about to pounce on you right out of one of the scariest movies you've seen… spine chilling right?