Results For "Outdoor-Industry"
26 News Found
OOH will go through numerous changes in UP: Y Srinivas Raju
In OOH News By Satarupa Chakraborty - October 14, 2015
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost in UP market's outdoor industry.
'Give Traditional Outdoor Media Its Due'
In Viewpoints By M4G Bureau - September 22, 2014
Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.
Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner
In Viewpoints By M4G Bureau - September 10, 2014
In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Step up collaborations to drive innovations: Charulata Ravi Kumar
In OOH News By VJ Media Bureau - July 04, 2014
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
OAC 2013: Client seeks value for money
In OOH News By VJ Media Bureau - July 06, 2013
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
Kinetic's dynamic duo on digital, future & more
In Viewpoints By M4G Bureau - May 27, 2013
The company's leading men Steve Ridley, CEO -Global and King Lai, CEO - Asia Pacific share their views on the outlook of the outdoor industry both at the national and global level.